LUNEX was founded by Dr. Omnia Elbur, a pharmacist with 17 years of experience in healthcare and a Master’s degree in Quality and Patient Safety in Healthcare Management.
Throughout my career in healthcare, I developed a deep interest in ingredients, formulations, and the science behind how different nutrients can work together. I’ve always believed that a great formula isn’t about adding as many ingredients as possible — it’s about selecting the right ingredients, in thoughtful combinations, where each one has a purpose and complements the others.
That belief became the foundation of LUNEX.
I wanted to create wellness products that go beyond single-ingredient solutions — carefully considered formulas that bring together complementary ingredients to provide more complete, purposeful support.
Our first product, LUNEX Premium Collagen Glow Powder, reflects that philosophy. Rather than focusing on collagen alone, the formula was developed as a more comprehensive approach to beauty from within, combining collagen with carefully selected complementary ingredients to support skin, hair and overall beauty wellness.
But LUNEX was never created to be just a collagen brand.
Our Mission
At LUNEX, our mission is to create thoughtfully formulated wellness products where every ingredient has a purpose and every formula is designed as a whole.
We believe the best formulations come from understanding how ingredients complement one another — creating products that are purposeful, well considered, and designed around real wellness needs.
Our Vision
My vision is to grow LUNEX into a trusted wellness brand known for smart, innovative and thoughtfully developed formulations across beauty and everyday wellbeing.
As LUNEX grows, the products may change, but the philosophy will remain the same:
The right ingredients. Thoughtfully combined. One purposeful formula.